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Brand Values
Sustainability
Organic British Luxury must drive the
movement to end poverty, protect the planet, and
ensure equality for all.
Luxury should be leading the way of ethical
business practices across the global economy.
Authenticity
Organic British Luxury must stay true to it’s
individuality, finding inspiration in it’s story and
history, never stealing or borrowing from other
people, brands, cultures and
communities.
Emotional
Organic British Luxury must make us feel
alive by delivering an effortless yet
extraordinary branded journey that
personifies desirable feelings of
well-being betterment, and timelessness.
Connectivity
Organic British Luxury must redefine the
way we experience our world by
empowering our relationship between
physicality, digitality, and virtuality to
create extraordinary moments of time and
space that links our inner and outer
realities.
Sustainability
Organic British Luxury must drive the
movement to end poverty, protect the planet, and
ensure equality for all.
Luxury should be leading the way of ethical
business practices across the global economy.
Authenticity
Organic British Luxury must stay true to it’s
individuality, finding inspiration in it’s story and
history, never stealing or borrowing from other
people, brands, cultures and
communities.
Emotional
Organic British Luxury must make us feel
alive by delivering an effortless yet
extraordinary branded journey that
personifies desirable feelings of
well-being betterment, and timelessness.
Connectivity
Organic British Luxury must redefine the
way we experience our world by
empowering our relationship between
physicality, digitality, and virtuality to
create extraordinary moments of time and
space that links our inner and outer
realities.
Vayyu Apparel®
Vayyu Provenance®
House of Vayyu®
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Celebrities seen wearing VAYYU®
We have developed a cult following of hyper luxury lifestyle consumers who love the environment but demand the extraordinary, as seen here with internationally reknown footballer Junior Eldstal.
